铜陵学院学报

铜文化文创产品的发展有利于进一步传播铜文化，文章以设计符号学理论为依据，探析符号学在铜文化文创产品设计中的再生路径。铜文化文创产品设计存在发展落后，缺乏技术支持，缺少铜陵地域特色，同质化现象严重，产品互动性较差，情感体验不足等问题。基于设计符号学语义、语构、语用、语境四个维度对铜文化产品设计进行的可行性论证，可以从铜陵风景插画、铜陵代表元素开发以及铜陵传统文化元素挖掘三个方面进行符号提取，实现铜文化文创产品设计的创新发展。

The development of copper culture creative products further spreads copper culture. This article explores the regeneration path of semiotics in the design of copper culture creative products based on the theory of design semiotics. The design of copper culture creative products has problems such as lagging development, lack of technical support, lack of local characteristics of Tongling, serious homogenization, poor product interactivity, and insufficient emotional experience. Based on the feasibility analysis of copper culture product design from the four dimensions of semiotics, namely semantics, syntax, pragmatics and context, symbols can be extracted from three aspects: Tongling landscape illustrations, development of representative elements of Tongling, and exploration of traditional cultural elements of Tongling, to achieve innovative development in the design of copper culture creative products.